I've been getting lots of comments recently on how I've been infiltrating people's social media feeds.
It's because we've been paying lots of money to Mark Zuckerberg to make Garage Roasters better known to Australian coffee lovers... and it's been quite the learning experience. I've made a lot of mistakes in the first few weeks and, when I've stopped feeling embarrassed about them, may provide some detail in future iterations of this newsletter.
The results of the social media blitz have been "interesting". The really positive things coming out of this are that Garage Roasters has significantly increased its email subscriber base and has started to grow its social media following (we still don't have a heap of followers but the numbers are improving).
People have been providing positive feedback on both video advertisements as well... the one big exception being my wife who thinks that the mad scientist version is too over the top!
In order to mark the start of this advertising campaign I thought I'd run a week-long 20% discount across the store with the discount code ZUCK20. The discount only lasts a week and I very rarely discount.
Discount code ZUCK20... Zuck rhymes with...
... coffee puck.
Enjoy!
To read about a coffee extraction experiment click here
To learn about an experimental coffee club click here