Coffee order sizing...
Those of you who know me well will understand that I value being a little different and that I also tend to make life difficult for myself (I still drive a manual tranmission car for example).
When I started delivering bags of coffee, I made the decision to pack as much coffee into each bag as I reasonably could. In the image above you see bags designed for (from left to right) 250 g, 500 g and 1 kg of roasted coffee. The bags can actually fit 333 g, 667 g and 1,333 g respectively. Maximising the amount of coffee I can fit in bags is great because the amount of packaging per mass of coffee beans is minimised and that feels efficient to me.
Unfortunately, I think that the coffee consuming market out there has a different perspective. If I'm not sticking to the middle of the fairway by offering product sizing in multiples of 250 g then I suspect that I'm making life unnecessarily difficult for new customers shopping for roasted coffee.
Can you please let me know your thoughts? If I shifted to product sizing in multiples of 250 g would that be problematic for you? Or might it improve your experience? Thanks in advance for providing your feedback.
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