One small step...
I'm excited to share that this fledgling coffee roasting business reached a significant milestone recently. Our email subscriber base crossed the 1k mark!
As with all new businesses there is an initial period of investment (in this case blood, sweat and tears) to test whether the business case works. For over a decade, I've been confident that we produce great coffee, and the barrier between a great product and a great business is lack of awareness in the market.
We've been raising awareness through paid advertising on Facebook, Instagram and Google and have made many mistakes along the way! But I'm happy to say that we've also had our share of success stories and little wins. It's been such an amazing learning experience.
Thank you for being part of our community, and special gratitude to those who purchase our coffee. It's hugely satisfying to have the privilege of making your day just that little bit better.
We're celebrating this email subscriber base milestone with a 15% discount which will remain valid until AEST midnight on Thursday 29th May.
The discount code is MILESTONE.
Enjoy!
To read about the launch of two new blends click here
To decipher the meaning of "hic sunt dracones" click here
To learn about the importance of surface area to volume ratio click here