I thought I’d start today with a story about interactions with clients. In the last batch of orders I had some whole bean Croydon Blend delivered to a first time customer. Sendle had kindly informed me that the delivery had been successful and I subsequently received this email:
"Coffee received. Thankyou.
I put some in a cup with boiling water and milk and it did not seem to do much. The one I have been using previously is called Maccona and its got smaller grains which melt away quickly and taste good. Am I doing something wrong? Sorry if I am being dumb I don't know much about coffee.”
What on earth do you think when you receive an email like that? Is it a joke? Maybe! Is it serious? Low probability but a terrible outcome. So I called. Thankfully it was a joke. The customer has been making excellent coffee for over a decade with a La Pavoni pump machine. We were crying with laughter.
I read the email to my family at dinner last night and couldn’t help but cry with laughter again. It’s wonderful what a belly laugh can do for you. Thanks AM for the email!