In business school one is constantly being told that the best businesses focus on clients, not products. Understanding what a customer wants and providing that is the dog wagging the tail...
So I was most pleased, recently, to have received an email suggesting that Coffee Prototypers should not only be produced in an espresso friendly roast format, it should also be available as a filter friendly version.
I'll admit, I was gobsmacked when I read the email. Of course it completely makes sense that people who want to explore the outer boundaries of coffee flavour would do so using a lighter roast. Palm... forehead...
So I roasted a tiny batch on our sample roaster for this one customer... a filter roast of El Salvador - El Limo San Pacho Anaerobic... and the coffee was spectacular.
Can you please let me know if you run a pour over or filter set up for coffee extraction? If so would you be interested in seeing Coffee Prototypers in light roast format? Your opinion really matters!
You can purchase Coffee Prototypers (in espresso format) here!
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To read about third wave coffee click here